From 14 to 16 November 2025, the long-awaited 2nd Shanghai Children’s Health & Wellness Fair (CHWF) will open its doors at the Shanghai World Expo Exhibition & Convention Centre, drawing keen attention from industry professionals and families alike. Focusing on children aged 3 to 16, this year’s edition embraces the theme "Whole-Child Wellness, Evolving Care Ecosystems", dedicated to building a new landscape for the children’s health industry, which evolves from single-focus to multi-dimensional, and from traditional to intelligent development.
Jointly organised by BolognaFiere China Ltd. and DLG Exhibitions & Events Co.,Ltd., CHWF 2025 will be strategically aligned with the China Shanghai International Children’s Book Fair (CCBF), creating a powerful synergy between two major platforms. The fair also receives strong professional support from the Food Education and Health Industry Branch of CFA, the China Healthy Birth Science Association, the Self-Care Alliance, the Shanghai Psychological Service Association, and the Shenzhen Children’s Intelligent Products Association. Key partners including Shanghai Film Infinity, Neochild, and CHING TAK KIDVANTAGE have lent their full support. Through joint efforts in resource integration and collaborative innovation, all parties aim to drive forward the sustainable growth of China’s children’s health industry.
Centred on interactive engagement and immersive experience, this year’s fair blends health, education, and creativity to create a dynamic and heartfelt environment. From product showcases and science-based talks to parent–child workshops and lifestyle markets, the event offers a vibrant platform that connects industry peers and families alike—coming together for an inspiring autumn celebration of health, intelligence, and the future.
Premium Brands Gather to Shape a New Ecosystem for Children’s Health, Exemplary Products on Display and Dynamic Business Exchange
The Shanghai Children’s Health & Wellness Fair 2025 brings together leading brands and pioneering enterprises across the entire spectrum of children’s health. The exhibition spans every aspect of children’s well-being, presenting a rich array of products and services designed to meet diverse needs. Renowned institutions such as CHING TAK KIDVANTAGE, AIER EYE HOSPITAL, SanYe Paediatric Dental Clinic, Heji Health, and Shanghai Chaole Clinical Psychology Clinic are joining hands to showcase professional services in rehabilitation therapy, vision care, oral health, wellness management, and psychological support, aiming to build a comprehensive shield for children’s well-being. Distinguished nutrition brands including Dr. Cheese, High&GoGo from Denmark, and Adopt a Cow focus on the dietary needs essential for children’s growth and development. They are unveiling natural, healthy, and nutritionally balanced food solutions that foster scientific nutrition and healthy growth. Meanwhile, innovation-driven enterprises such as Neochild, Shanghai Weicon Optical Co., Ltd., and Hangzhou Xidong Network Technology Co., Ltd. present cutting-edge childcare products and smart companion devices that combine safety with creativity, adding both protection and joy to children’s daily lives. Notably, several exhibitors including CHING TAK KIDVANTAGE, Shanghai Chaole Clinical Psychology Clinic, and Dr. Cheese return this year with new product launches. Their continued participation reflects the growing recognition and influence of the Shanghai Children’s Health & Wellness Fair as a trusted platform for brand development, innovation exchange, and collaboration in the children’s health sector.
To better serve the evolving needs of the industry and strengthen business collaboration, CHWF 2025 introduces a targeted business matchmaking service, providing an efficient channel for in-depth communication between suppliers and buyers. This initiative enables enterprises to connect swiftly with quality resources and expand their partnership networks. The fair hosts the Children’s Health Industry Innovation Conference, held for the first time under the theme “Connecting the Industry Chain, Co-creating a New Ecosystem for Children’s Health.” The conference explores pivotal topics such as trends and innovations in children’s nutrition, emerging opportunities in paediatric skincare, IP-driven health initiatives, as well as psychological well-being, smart technology, and private-domain marketing. Through these forward-looking discussions, the event sheds light on the key directions shaping the future of the children’s health industry.
Expert Lectures Address Parenting Challenges, Interactive Activities Promote Healthy Living
Building on the success of the Children’s Health Educational Program 2024, this year’s fair continues to deepen its educational focus with a dedicated series of fourteen expert-led health lectures. The programme brings together leading specialists from across China, including Professor Zhang Huimin, Chief Physician of Dermatology at Shuguang Hospital, and Ms. Zhao Zhuhui, Associate Chief Physician of Endocrinology at Children’s Hospital of Fudan University. Experts in paediatrics, endocrinology, nutrition, psychology, and sports medicine will share professional insights on key topics of parental concern — from traditional Chinese medicine approaches to strengthening the spleen and stomach, to understanding parent–child relationships and supporting children’s healthy growth. The sessions aim to offer families practical guidance and help parents address real-life challenges in childcare and health management. As a meaningful extension of the fair, the"One in 20.25 Million Encounters – Sunshine Science Popularization Public Welfare Campaign 'Beyond Rarity' Public Welfare Science Popularization Video and Painting Exhibition 2025" continues to leverage the CHWF platform to integrate rare disease awareness into the broader context of children’s health education. By combining science communication with public engagement, the initiative makes complex medical knowledge more accessible while fostering empathy and inclusivity in children’s health education.
Designed for a wide family visitor, the fair features a vibrant line-up of interactive parent–child activities that make health education engaging, enjoyable, and highly participatory. The Parent–Child Workshop Series offers a variety of highlights: the Psychological Parent–Child Fair uses interactive games to strengthen emotional bonds between parents and children; at the Energising Breakfast Station, professional nutritionists demonstrate how to design and prepare balanced breakfasts, promoting the principles of scientific and healthy eating; and the Junior TCM Experience Camp invites children to explore the charm of traditional Chinese medicine through hands-on practice. Adding a touch of nostalgia and excitement, the beloved classic IP character Mr.Black, authorised by Shanghai Film Infinity, will make a special appearance at the fair. Embodying the values of wisdom, courage, and health, Mr.Black will lead children in the “Health Star” Stamp Challenge, encouraging them to complete wellness tasks and collect rewards. The character will also take part in the IP & Robotics Parade, bringing continuous surprises and joy to the exhibition floor. The Happy Life Market offers an immersive leisure experience where families can enjoy organic foods, stylish lifestyle products, and fascinating intangible cultural heritage workshops, creating a warm and relaxed atmosphere in which parents and children can discover outstanding brands together.
This year's fair also introduces the AI Robotics Family Sports Carnival, an immersive zone combining technology, sports, education, and entertainment. Here, families can experience cutting-edge AI innovations up close, inspire children's curiosity for technology, and strengthen parent–child bonds while exploring the endless possibilities of human–machine interaction. (Admission to this area requires a separate ticket, while entry to the Shanghai Children’s Health & Wellness Fair remains free of charge.)
As a leading event in the children's health industry, the Shanghai Children's Health & Wellness Fair 2025 serves as both a high-quality platform for enterprises to showcase innovation and expand cooperation, and a valuable opportunity for families to access professional health knowledge and premium products and services. From 14 to 16 November at the Shanghai World Expo Exhibition & Convention Centre, we warmly invite industry professionals and families alike to join us for this vibrant autumn celebration — a joyful festival of children’s health, learning, and discovery.
