As society advances, sophisticated and science-based age-specific parenting has become the preferred approach for the new generation of parents, while technology-driven child development is bringing renewed vitality and innovation to the sector. The 2nd Shanghai Children's Health & Wellness Fair (CHWF) focuses on the health and wellbeing of children aged 3 to 16, centered around the theme "Innovating Children's Health · Developing a New Ecosystem". The event aims to reshape the children's health industry by moving from single-solution models to diversified approaches, and from traditional methods to smart innovations, fostering a more integrated and future-oriented ecosystem. Jointly organised by BolognaFiere China Ltd. and DLG Exhibitions & Events Co.,Ltd., CHWF will take place at the Shanghai World Expo Exhibition and Convention Centre from 14 to 16 November 2025. The fair will bring together leading organisations, including Shanghai's renowned children's medical institutions, and specialists in psychological recovery, growth and development, vision care, and oral health. In addition, it will welcome pioneering enterprises from across China in the fields of children's health food and products, offering a comprehensive showcase of products, services, and solutions dedicated to children's health and wellbeing.
The first edition of the Shanghai Children's Health & Wellness Fair in 2024, held as the health section of the China Shanghai International Children's Book Fair (CCBF), brought together 61 professional institutions and enterprises specialising in children's health, along with over 30 leading industry experts who participated on site. With the support of the Youth Aesthetic Education Special Fund of the Shanghai Soong Ching Ling Foundation, the fair launched a special initiative—the educational program—successfully delivering 24 educational sessions designed to enhance parental awareness and understanding of children's health. The three-day event welcomed more than 40,000 visitors, playing a crucial role in raising public awareness and promoting health knowledge for children. Building on this strong foundation, the 2nd Shanghai Children's Health & Wellness Fair will keep pace with the rapid growth of the children's health industry, further expanding its scale and influence. The upcoming CHWF is expected to attract 200 high-quality agencies and enterprises, and will be held concurrently with CCBF, achieving new heights in both scale and quality. Together, these two events will create a children's health and growth carnival that integrates diverse interactions and immersive experiences.
Three Sectors to Meet Diverse Needs, Unlocking a New Approach to Healthy Living for Children
At the heart of the fair, the Children's Healthcare Sector brings together Shanghai's leading children's medical institutions, comprehensive paediatric specialty centres, and rehabilitation facilities dedicated to children's health. This sector focuses on key areas such as vision care, oral health, psychological wellbeing, growth and development, and nutritional supplements, offering visitors the latest research insights and cutting-edge solutions. Building on this foundation, the fair introduces an all-new category of health protection and service providers, designed to give parents a wider range of personalised health services to support their children's wellbeing throughout every stage of growth.
The Children's Health Food Sector, designed around the nutritional needs of growing children, focuses on three key categories: foods, beverages, and dairy products—all tailored to suit children's dietary habits and support their physical development. Leading food brands from both China and overseas, together with nutrition experts, will present science-based dietary solutions, helping to promote healthier eating habits within families and ensuring that children receive the essential nutrition needed throughout the growth journey.
The Children's Health Products Sector, in addition to established categories such as children's sports and protective products, cleaning and personal care, will feature a newly introduced range of health and rehabilitation products designed to help parents safeguard their children's wellbeing more comprehensively. Visitors can enjoy hands-on exploration of innovative tech products including AI smartwatches, children's sleep monitors, and posture correction devices, discovering new tech-driven parenting methods through real-time interaction.
Power-Packed Events with Industry Leaders, Precisely Reaching Target Visitors
During the fair, leading medical institutions and renowned industry associations will join forces with top experts to present a series of special events, covering themes from medical science education, child mental health, paediatric nutrition, and AI-powered health technology experiences. The fair is committed to providing a dynamic platform for children's health service providers, enterprises, parents and educators to showcase the latest achievements and share innovative ideas—injecting fresh energy into the advancement of children's health and wellbeing.
As a one-stop showcase of cutting-edge tech, advanced products, and professional services, the fair will attract families with children and parenting professionals, offering a chance to discover premium children's health products and stay informed about the latest parenting concepts and health trends. Meanwhile, health management institutions, education service providers, training institutions, and retail channels will gather at the fair for business negotiations, procurement, and precise product selections, tapping into the vast potential of cross-sector collaboration. Here, visitors not only gain access to leading ideas in children's health education and parenting, but also open up to new market opportunities and expand their business networks. By fostering deeper connections between consumer demand and the children's health industry, the fair actively supports the sector's high-quality development and contributes to the creation of a more vibrant and responsive health ecosystem.
Golden November for Children's Carnival, Maximising Brand Exposure
The Shanghai Children's Health & Wellness Fair will be held concurrently with the China Shanghai International Children's Book Fair, offering direct access to over 40,000 targeted parent-child families and creating valuable opportunities for cross-industry collaboration and brand partnerships. Leveraging an extensive omnichannel media network—including mainstream and industry media, social platforms, short video channels, and KOL marketing—the fair adopts a fully integrated online and offline communication strategy. This multi-dimensional approach ensures precise engagement with parenting communities and professional visitors, significantly enhancing brand recognition and influence.
Join us from 14 to 16 November 2025 at the Shanghai World Expo Exhibition and Convention Centre for this flagship event dedicated to children's health. Together, let's witness the vibrant growth of the children's health industry and embrace a future full of opportunity and promise.
